Amstel Malta Ultra Expresses Interest In Promoting Local Sporting Activities

By Eric Ojo

Amstel Malta Ultra, a leading non-alcoholic malt drink has expressed its interest in deepening its involvement in promoting local sporting activities in Nigeria.

The Amstel Malta Utra brand is a product of the Nigeria Breweries PLC, which was introduced recently as a no alcoholic malt drink with no added sugar.

Head of Trade Marketing, Nigerian Breweries, Funso Ayeni gave the hint when the brand hosted consumers to the first-ever Amstel Malta Ultra Fitness Fiesta at the Michael Okpara Square in Enugu.

Emphasizing the brand’s commitment to wellness and a healthy lifestyle among Nigerians, Ayeni said the selection of the Coal City of Enugu for the novel event was a straightforward decision as the state is renowned for its passion for fitness, sports and youth development.

“Although this is the maiden edition of the Ultra Fitness Fiesta, we hope to deepen our involvement in local sporting activities such that this becomes a staple in Nigeria’s annual sporting calendar”, he said.

With several fitness instructors in attendance, the workout session was led by ex-BBNaija housemate and fitness influencer, Okusaga Adeoluwa, popularly known as Saga, which excited many participants, including hundreds of fitness enthusiasts who trooped into the venue to get registered and participate in the workout sessions. 

Activities at the fiesta also included dance sessions, aerobics, High Intensity Interval Training (HIIT) among many other exciting workout routines, refreshed by Amstel Malta Ultra to energise the participants.

This event is the first leg of the 3-week long Amstel Malta Ultra Fitness Fiesta. The second leg is the 20km marathon, Run For The Coal City, which will hold on 1 October, 2022.

Notably, celebrities and fitness influencers such as the Amstel Malta brand ambassador and actress, Dakore Egbuson-Akande; award-winning Nigerian athlete, Ese Brume and fitness trainer, Sandra Okeke (SOfit) are set to attend.

Meanwhile, the event is the first leg of the 3-week long Amstel Malta Ultra Fitness Fiesta. The second leg is the 20km marathon, Run For The Coal City, which will hold on 1 October, 2022.

The original Amstel Malta brand was launched in 1994 by Nigerian Breweries to pioneer a new premium low sugar segment. Amstel Malta is  essentially the premium, low sugar formulated malt drink.